AMD is enjoying its time in the sun right now, announcing a surprising move to re-enter mobile graphics thanks to a partnership with Samsung. AMD and Samsung have entered into a strategic partnership through which AMD will provide ultra-low-power, high-performance graphics for Samsung mobile phones.
Team Red is licensing its custom graphics solution based upon its recently announced RDNA graphics architecture. RDNA will make its debut in the Navi-powered Radeon RX 5000 series shortly, of course, but the highly scalable nature of the architecture has allowed AMD to scoop this deal with Samsung.
“Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market,” said Dr. Lisa Su, AMD president and CEO. “This strategic partnership will extend the reach of our high-performance Radeon graphics into the mobile market, significantly expanding the Radeon user base and development ecosystem.”
For AMD, the benefits are pretty simple - Samsung will pay license fees and royalties for every custom AMD RDNA chip used. It’s yet another feather in AMD’s cap having already licensed its graphics technology for use in the PlayStation 5 and the next-generation Xbox.
As for Samsung, AMD’s high-performance Radeon mobile graphics will power its next generation of smartphones and other mobile tech. Samsung had previously been using Arm’s Mali GPU architecture but is splitting away following the announcement of next-gen Mali. The reasons for this aren’t apparent just yet but AMD has obviously presented a tempting offer.
“As we prepare for disruptive changes in technology and discover new opportunities, our partnership with AMD will allow us to bring groundbreaking graphics products and solutions to market for tomorrow’s mobile applications," said Inyup Kang, president of Samsung Electronics’ S.LSI Business. "We look forward to working with AMD to accelerate innovations in mobile graphics technologies that will help take future mobile computing to the next level.”
This is the latest in a string of partnerships for AMD that is really helping prop up its bottom line despite Nvidia's continued dominance of the desktop gaming graphics card segment.