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Intel Believes Its Upcoming Desktop Graphics Cards Will Be 'Good For The Competition'
By Stuart Thomas on March 4th, 2019 at 05:28pm - original article from game-debate

Intel has opened up a little about its plans for dedicated gaming graphics cards, claiming that when its first desktop GPUs drop year it’s going be “good for customers and the competition.”

Speaking to PCGN, Intel gaming division general manager, Frank Soqui, has said he believes the Intel graphics cards are going to provide some stern competition to Nvidia and AMD. Judging from the recent dip in global graphics card shipments, AMD and Nvidia don’t exactly need more convincing they’re going to have to step their game up.

“We’re probably the largest silicone manufacture on the planet, and we make silicone for everything,” said Soqui. “We make CPUs, we make integrated graphics, we make memory, storage, so why not discrete graphics cards?” He’s got a fair point of course, but both Nvidia and AMD have significant advantages in terms of their experience with graphics processing. Nevertheless, he rightly claims Intel is the leader in integrated graphics, “so we’re not new to graphics,” and he believes this will bleed through into some very competitive discrete graphics cards.

“Competition is always good for the end users when there’s choice,” Soqui continued “Things move at a really good pace. It is good for customers, it’s good for my customer’s customers, it’s good for Intel, and it’ll be good for my competition too.”

That's a big shoutout to Nvidia and AMD, and potentially an accusation that both Team Green and Team Red are a little too content to sit on what they've got as they dole out the piecemeal tech advancements.

One thing is for sure - it’s going to be absolutely fascinating when Intel finally gets in on the action in just over a year’s time. It’s been a two-horse race for what feels like eons now, and the market has settled into a familiar rhythm. Anything that can come along and disrupt that has to be viewed as a good thing, particularly as we endure hefty generational price rises and technology such as ray-tracing that separates the haves from the have-nots.