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AMD Says it 'Will be Competitive in High-End Graphics Cards' Once Again
By Neil Soutter on October 29th, 2018 at 11:22am - original article from game-debate

AMD CEO Lisa Su has alluded to the prospect of high-end Radeon graphics cards soon, an area in which AMD has largely ceded control to Nvidia over the last couple of years.

Speaking to financial specialists Barron’s, Su made it clear that it would be competitive at the high-end and is thinking long-term for its GPU prospects.  

“We will be competitive in high-end graphics,” said Su. “We’re making high-performing quality products and building a solid long-term foundation.”

Admittedly it’s an extremely brief statement, but it does tell us all we need to know. AMD hasn’t abandoned the top-end despite lacking a competitor to the Nvidia GeForce RTX 20 Series, or even the previous-gen GeForce GTX 1080 Ti. The best that AMD currently has in its locker is the AMD Radeon RX Vega 64, which itself only manages to trade blows with the GTX 1080. It’s not the sort of performance to be sniffed at, sure, but Nvidia is certainly delivering performance on another level.

Looking forward, we've been hearing reports the next-gen Navi GPUs will stick to roughly the same level of performance as the Vega chips while bringing costs down drastically. Current rumours point towards GTX 1080 performance levels for a $250 price point. This would leave the enthusiast market wide open for Nvidia to monopolise, so it's encouraging to see AMD has bigger plans afoot.