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Rumour: Nvidia and AMD Plan to Make Each GPU Gen Last Longer to Improve Profitability
By Jon Sutton on March 13th, 2018 at 02:02pm - original article from game-debate

We may have to wait until Q3 2018 before Nvidia’s next-generation Turing GPU architecture even enters mass manufacturing, sources close to DigiTimes have suggested. It could then potentially be months before these graphics cards are ready for store shelves, and even longer for AIB partners to get their mitts on the silicon and add their custom spin to it.

The suspected delay comes about because the profitability of graphics cards has allegedly been shrinking. Rather than a per-card basis, we’re talking about the huge costs of research and development for GPUs that may only sit on store shelves for 12-18 months. As such, DigiTimes suggests both Nvidia and AMD are “decelerating the developments of their new GPU architectures and prolonging their existing GPU platforms' lifecycle.”

In a nutshell, these reports suggest Nvidia and AMD are intending to develop each new GPU architecture at a slower rate in order to generate more profit off of each generation of graphics cards. The hope here would be that more people will upgrade from one generation to the next, rather than sit out a generation of GPUs safe in the knowledge that next year there’ll be a better GPU to buy.

This could be a worrying development for gamers. While no doubt a cheaper prospect, it would also mean that gaming technology could advance at a slower rate. At the moment this is all hearsay from DigiTimes, but it does tally with other reports that Nvidia won’t be ready with the GeForce GTX 2080 and GeForce GTX 2070 until the back half of 2018.

In related news, demanding for GPUs from the cryptocurrency mining industry appears to be slowing down, and Nvidia is growing wary of the potential damage a crash could do to the gaming side of its business. Nvidia has allegedly started placing restrictions on some AIB partners preventing them advertising their graphics cards for cryptocurrency miners, nor from actively selling these GPUs to crypto miners. Instead, Nvidia wants these graphics cards to be directed at the gaming market where they’re intended.

Rather than a show of good faith from Nvidia, this would instead be a tactic to protect itself against any potential market crash. If the crypto bubble bursts or the demand from miners tanks for any reason, there are potentially millions of graphics cards which could be set to flood the second-hand market as miners look to recoup some of their costs.

Would you be open to Nvidia and AMD slowing down their GPU gens? Could we be set for a  crypto crash? Let us know!

Source: DigiTimes