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Nintendo Doubles Switch Console Production in Effort to Meet Demand
By Stuart Thomas on March 17th, 2017 at 11:23am - original article from game-debate

The Nintendo Switch really is booming right now. It may only have a single must-have game, but after launch week sales of 1.5 million, Nintendo has doubled production of the console over the next 12 months. Nintendo previously had an order of 8 million Nintendo Switch consoles for the year starting April 1st, but has now upped this to 16 million units in order to meet demand.

At this point the fates of Nintendo’s doomed Wii U and the Nintendo Switch couldn’t be more different. If Nintendo hits its targets, the Nintendo Switch is going to comfortably outsell the lifetime sales of the Wii U within just a single year. The total Wii U units sold is currently just north of 13 million. Nintendo has sold 1.5 million Switches already, with a target of 2 million by the end of this month. Pair that with the 16 million being produced in 2017 and you can see Nintendo is targeting 18 million units sold through to retail by April 1st, 2018.

At that point you’re already getting into success territory. The Xbox One isn’t doing terribly and yet it sits at 26 million sales in just over three years. The unstoppable PlayStation 4 is sitting pretty with 55 million. Should Nintendo smash the 18 million mark by early 2018, we can start thinking of the Switch as a genuine console contender.

Of course none of this means anything if sales momentum slows down. Nintendo could just be stuck with a bunch of Switch consoles stashed in warehouses should the classic gaming drought kick in. However, Nintendo’s forecasts are evidently optimistic, suggesting a strong lineup of games over the coming year.

Mario Kart 8: Deluxe is sure to prove a huge boost in April, followed shortly after by Arms, Splatoon 2, and later in the year - Super Mario Odyssey and Xenoblade 2. There’s also the promise of all-new game reveals at or before E3 2017.

Can you see the Nintendo Switch actually selling through 18 million units over the next year? What games is Nintendo going to need to keep momentum going?