If you’ve been sitting on a fat wodge of cash waiting to buy an Nvidia GeForce GTX Titan X Pascal from any of Nvidia’s AIB (add-in-board) partners then you sadly may have been wasting your time. According to a new report, Nvidia has decided to keep its most powerful graphics card entirely to itself. That means you won’t be seeing any third-party GTX Titan X 2016’s with custom cooling or higher clock speeds.
That runs contrary to Nvidia’s recent claims that its GeForce GTX 10 Series Founders Edition graphics cards aren’t in direct competition with its AIB partners. At the time Nvidia CEO Jen-Hsun Huang said “Nvidia maintains partnerships with graphics card vendors and will not step into own-brand graphics card sales,” and that they were manufactured in order to “solve problems in graphics card design”.
Instead of this sources close to DigiTimes claim Nvidia wants its finest graphics card all to itself. The GeForce GTX Titan X Pascal runs around 25% faster than the GTX 1080 and is the current undisputed king of the GeForce family. For those after the ultimate in performance, this reference model is now the only version of the graphics card they can buy.
Considering the Titan X Pascal 2016 launched back on July 21st and we haven’t seen any third-party models yet then this definitely makes a lot of sense. There’s no doubt that Nvidia is stepping on a few toes doing this as well, even if the Titan X P is ultimately an extremely niche model of graphics card.
For the rest of Nvidia’s Founders Edition models it had its graphics card partners help with creating more units, and in the case of the new GeForce GTX 1050 Ti and GTX 1050’s, avoided having an reference models at all.
With nowhere else for enthusiast PC gamers to turn it appears as if Nvidia could be making a tidy profit on these GTX Titans. The current MSRP of the Titan X Pascal is $1200, compared to just $600 which some GTX 1080 models can be had for.
How do you feel about this potential move from Nvidia? Are the Founders Editions just a roundabout way of jacking up the prices anyway? Let us know what you think!